For Home Services Owners Running Ads

Stop Paying
Google for Clicks
That Don't Call.

We tear down your ad, landing page, and CTA, and show you exactly what to change so more clicks turn into calls. Lower cost per lead. Same ad spend.

Book a Fit Call → See what's included
20% LowerCost per lead in 30 days
$299/moFounding rate
10 spotsFirst cohort only
→Weekly funnel teardown
→Exact ad and page copy
→Personal review of your funnel
Just $299/mo
The Real Problem

Your Ads
Are Fine.
Your Funnel Isn't.

"Most home services businesses don't have an ad problem. They have a funnel problem."

The fix isn't a bigger budget or a new agency. It's seeing where the funnel leaks, from the ad headline to the CTA, and knowing what to change.

How It Works

Real Funnels.
Real Feedback.
Lower CPL.

Not theory. Not generic copy templates. We pull apart actual ad funnels, yours and others, and show you the exact moments clicks turn cold.

01

Submit

Share a real ad funnel from your business. Ad, landing page, CTA. No polish needed. The funnels that leak are the ones that teach the most.

02

Analyze

We find the exact moments clicks go cold: weak ad promise, mismatched landing page, buried CTA. Mapped out, explained clearly.

03

Execute

We give you the copy. Not a framework, the actual words. One change per week. Do it long enough and your cost per lead drops.

The Offer

Everything You
Need. Nothing
You Don't.

Funnel TeardownWeekly

One recorded walkthrough per week showing exactly what's working and what's leaking on a real ad funnel.

"What to Say Instead" CopyOngoing

Specific ad headlines, hero sections, trust blocks, and CTAs written for home services.

Slack Community AccessOngoing

Ask questions, share wins, get feedback from the founder and fellow operators.

Your Funnel ReviewedMonthly

Submit your own ad funnel for personal feedback each month.

$299/mo

Founding member pricing, locked in as long as you stay

  • Weekly recorded funnel teardown
  • Exact ad and landing page copy
  • Slack access with the founder
  • Monthly personal funnel review
Book Your Fit Call →

Only 10 founding member spots. Price goes to $999 at cohort 2.

30-Day Participation Guarantee

Submit your funnel, watch the teardowns, and show up in Slack for 4 weeks. If your CPL doesn't move, you get your money back. No questions asked.

Results

What Happens
When You Fix
the Funnel.

Case Study — Home Watch
32%Lower cost per lead
2.1xClick-to-call rate
40%More booked estimates
3xSame-day follow-up
$18K+

Ad spend returned to revenue in the first three months after the funnel was rebuilt.

"The teardown showed me three things the agency never mentioned. The ad was promising one thing and the landing page was promising another. We fixed the headline, rewrote the hero, and the phone finally rang."

Home Services Owner — Colorado

"We went from paying too much for clicks that did nothing to actually booking work from them. The CTA change alone made the difference. I wish I'd seen this a year ago."

Home Services Owner — Texas

Ready to lower cost per lead?

Book Your Fit Call →
Who This Is For

Built for Home Services
Owners Who Run Ads
and Want Them to Work.

If your business runs on paid traffic and you know your cost per lead should be lower, this is for you.

HVAC

High-ticket installs, service agreements, seasonal demand spikes.

Roofing

Storm response, inspections, financing offers. Every click matters.

Pest Control

Annual plans, seasonal programs, recurring service upsells.

Plumbing

Emergency calls, big-ticket repairs, service memberships.

Landscaping

Recurring mow programs, hardscape projects, seasonal cleanups.

Any Home Service

If you run ads and your jobs are $500+, your funnel can be fixed.

Who's Behind This

A Decade Scaling
Pipeline for
Billion-Dollar Brands.

Christi Loucks
Christi Loucks Founder, SMB Lead Lab

I've spent the last decade building revenue engines for high-growth B2B companies. I led outbound sales at Ping Identity through its Vista Equity acquisition and IPO, scaled pipeline at Chainalysis (unicorn-status blockchain analysis), and ran demand at SecZetta. I trained and managed teams of 200+ sellers and built the playbooks billion-dollar brands use to turn cold traffic into closed revenue.

In 2023 I acquired Revenue Accelerator, an international B2B lead generation firm, and took over as CEO. Today I run Howdy Sales, a pipeline agency that hits 16% reply rates on outbound campaigns by pairing signal data with network intelligence. Marketing and sales are the same job: get the right message in front of the right person at the right moment.

Home services is the same problem with different words. The ad over-promises, the landing page doesn't match, the CTA hides at the bottom. The tools I used to grow tech brands past $35M in new revenue are the tools that fix home services ad funnels. The difference is speed. Small operators can ship a copy change this week. A billion-dollar brand takes a quarter.

Lead Lab is what happens when a B2B pipeline operator points those tools at home services. Teardown-first, copy-led, async. No agency fluff. No generic templates. Just the changes that move cost per lead.

10+Years scaling B2B pipeline
200+Sellers trained and led
$35M+New revenue grown in a single year
16%Howdy Sales reply rate
FAQ

Common
Questions.

How do I submit a funnel?

Share the ad, the landing page URL, and your CTA. That's it. Screenshots of the ad are fine. No tracking access needed.

Do you manage my ad account?

No. Your agency (or you) handles the platform. We fix what shows up in the ad and on the page. That's where most of the leak is anyway.

Is this recorded?

Yes. Every weekly teardown is recorded so you can watch on your own time and rewatch before you ship changes.

How long are the teardowns?

20 to 30 minutes. Long enough to show the leak and exactly what to change. Short enough you'll actually watch them.

Is $299/mo worth it?

If one extra booked estimate covers the month, yes. For most home services owners running ads, that's one lead a week.

How much time does this take?

30 minutes a week. Watch one teardown, ship one change. The owners getting the most out of this ship weekly, not quarterly.

My business is different. Will this work for me?

If you sell home services to homeowners and run paid ads, the anatomy of the funnel is the same. The copy changes by vertical. That's what we work on.

Am I locked in?

No. Month to month. Cancel any time. Founding pricing stays locked as long as you stay.

How quickly will I see results?

Most owners see CPL move in 30 days once they ship the changes. The ones who ship nothing see nothing.

How is this different from an agency?

Agencies do the work for you and charge $2K to $10K a month. We show you the work and charge $299. Your agency won't tell you why the funnel is leaking. We will.

Do I get personal feedback?

Yes. Every member gets a monthly Loom review of their own funnel with specific changes. Plus Slack access any time.

Apply to Join

Not for Everyone.
Maybe for You.

This is a small, high-signal group. Before you join, we do a 15-minute fit call to make sure it's the right move for your business.

  • 15-minute call. No pitch, just fit
  • We'll ask about your ad spend and cost per lead
  • If it's a match, you'll get access details same day
  • First cohort is 10 people. That's it.
  • Founding rate locks in at $299/mo for as long as you stay

Book a Fit Call

15 minutes. No pitch. Just see if it's a fit.

Email to Book →

Or email christi@howdysales.io

If a 20% Lower
Cost Per Lead Is
Worth $299,
You Already Know.

You're already paying for the clicks. You're already running the ads. This just turns more of them into calls. One extra booked job covers the month three times over. The question is what you're leaving on the table by not fixing the funnel.

Book Your Fit Call →